Giant Backpack
A hyper-real adidas backpack installation opens like a mobile locker, revealing product essentials and creating an instant social photo moment.
A premium adidas content system combining cinematic product storytelling, real-world FOOH installations, anamorphic 3D billboard spectacle and mobile-first viral films.
A full-screen product film built around fast camera rotation, layered construction, macro details and premium lighting — turning the adidas product into a performance object.
Street-level activations designed to look physically present in the city: realistic scale, daylight, crowds, phone reactions and tactile brand moments people want to film.
A hyper-real adidas backpack installation opens like a mobile locker, revealing product essentials and creating an instant social photo moment.
A giant adidas football transforms a city square into a mini pitch, surrounded by real players, crowd energy and phone-shot reactions.

A product display becomes a landmark-scale experience for passersby.

A football moment that turns the city into a field and the crowd into content creators.
A realistic anamorphic 3D billboard execution made for high-footfall locations. The product pushes depth and impact while staying inside the screen like a real media placement.